![]() This intensive growth strategy supports Toyota’s cost leadership generic strategy by maximizing the company’s global market presence. Also, the firm already sells its products to every market segment. However, the company already has presence in most markets around the world. In this intensive strategy, Toyota grows by entering new markets or selling to new market segments. As such, market development is just a supporting intensive growth strategy for the business. This intensive growth strategy supports Toyota’s broad differentiation generic strategy by using innovative products that are attractive on the basis of uniqueness or advanced features. For example, through the Toyota Prius, this intensive growth strategy empowers the firm to attract customers concerned about the environment. For this purpose, Toyota’s organizational culture or corporate culture supports innovation processes. The company uses this intensive growth strategy in the form of rapid innovation. This intensive strategy supports the automaker’s growth by attracting customers to new products. Toyota uses product development as its secondary intensive growth strategy. This intensive growth strategy supports the cost leadership component of Toyota’s generic strategy by enabling the company to maximize sales volume, which ensures profits despite relatively low selling prices. For example, the company has sedans, trucks, SUVs, luxury vehicles, and other product lines for every type of customer. ![]() To fulfill this intensive growth strategy, Toyota ensures that it offers products for every market segment. This intensive strategy supports business growth by reaching and attracting more customers in the firm’s current markets. Toyota’s main intensive growth strategy is market penetration. Toyota’s Intensive Strategies (Intensive Growth Strategies) Thus, the automotive company fulfills its generic strategy for competitive advantage. Innovation leads to unique, attractive, and competitive cars for all market segments. On the other hand, Toyota has the strategic goal of innovation to address the broad differentiation component of its generic strategy. As a result, the firm achieves maximum business efficiency and competitive advantages. This method addresses the generic strategy by minimizing waste, inventory cost, and response time in Toyota’s operations management. The company does so through the just-in-time (JIT) manufacturing method, which is also known as the Toyota Production System (TPS). The automotive company is effective in the simultaneous implementation of its generic strategy and intensive growth strategies.Ī strategic goal corresponding to Toyota’s generic strategy is to minimize production costs to attain cost leadership. Continuing innovation and success are an indication of the fulfillment of these strategies and Toyota’s mission statement and vision statement. On the other hand, the intensive growth strategies define the types of actions that Toyota uses to ensure continued growth. This generic strategy represents the overall competitive approach that the automotive business uses to compete in the global market. This success is based on the effective implementation of Toyota’s generic strategy and intensive growth strategies. Founded in 1937, the firm is now a global force in the automobile industry. Toyota Motor Corporation’s generic strategy supports the company’s global growth. Toyota’s generic strategy (based on Porter’s model) emphasizes quality and innovation, which are also reflected in the company’s intensive growth strategies.
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